Last night on local news, listeners were informed of the closing of a bakery after 20 years. It was a high end, supposedly popular bakery which reportedly sold cakes in the range of $$$ and even offered baking classes etc. Sadly, the local economy is not doing so well and despite their best efforts were forced to closed. Listing with us may or may not have helped their business. With people loosing their jobs, revenues simply may not have been forthcoming. Our point here though, is that, even though they’ve been in existence for 20 years, we still had never heard of them. A check with some other people had the same result…they had never heard of them either…until they were closing.
We get it, if you’re the Hilton Hotels, the Holiday Inn or Coca-Cola, then the entire world knows about you. But sometimes it doesn’t matter how nice or high-end your business is, it’s still good to let people know who you are and what your business does. If people and more importantly NEW people don’t know about you then they can’t visit and support you. There are several potential new customers available. Take 5 mins and List your business. Here, viewers see your photos and are amazed right away. If you have more than one outlet then you can list all…..Free. Pay if you want extra advertising only.
Don’t take it for granted that people already know your business or event! No one knows everything!